The 90-day plan is a popular approach because it strikes a balance between short-term and long-term goals. It allows for planning, execution, and regular assessment.

Here's a breakdown of the key aspects of a 90-day review cycle:

Planning: At the beginning of each 90-day period, set clear and measurable goals for the upcoming quarter. These goals should align with your company's larger objectives.

Execution: Work towards these goals during the 90-day period, breaking them down into smaller, actionable tasks. Weekly or bi-weekly team meetings can help ensure everyone is on track and address any challenges as they arise.

Review: At the end of the 90 days, take a step back to evaluate the bigger picture. Assess what's been accomplished and whether the goals have been met. This review should be thorough and honest, focusing on what's working and what's not.

Adjustment: Based on the results of the review, make necessary adjustments to your strategy, goals, and tactics. This may involve refining your approach, changing priorities, or even setting new goals for the next 90-day cycle.

Team Support: Throughout the 90-day cycle, maintain regular team meetings to provide support, address issues, and ensure everyone is aligned with the overall objectives.

Big-Picture Assessment: The 90-day review is a great time to assess your company's progress toward its long-term objectives. It's an opportunity to take a strategic look at the big picture and determine what needs to change or evolve.

By using this approach, companies can maintain agility, adapt to changing circumstances, and ensure that their efforts remain aligned with their overall mission. This iterative process of planning, execution, review, and adjustment can help companies stay on track and continuously improve their performance.